What is meant by cookies
Cookies are small alphanumeric text strings that usually contain at least the address of the website from which they originate, their duration, and a numerical value assigned by the cookie operator. Cookies are sent by websites to the browser used by the User for browsing, stored on the User’s device (e.g. Computer, Tablet, Smartphone, etc.) and retransmitted to the same website the next time the User visits.
What categories of data do they collect
Types of cookies
Concerning the SUBJECTIVE PROFILE, i.e. in light of the party placing and storing the tracking tool, cookies can be classified into:
- first-party cookies are managed directly by the owner of the website, in this case Iungo. In particular, Iungo does not use first-party cookies for profiling and advertising purposes: the first-party cookies used do not allow Iungo to recognise individual users visiting our websites, but only the browser used for browsing, unless the latter have logged into their account;
- third-party cookies are managed by parties other than the operator of the website visited by the User. Iungo also uses third-party cookies.
In the descriptive list, the nature of first- or third-party cookies can be deduced from the “DOMAIN” specification.
In terms of time profile and therefore by virtue of the duration of their storage on the User’s device, cookies can be divided into the following categories:
- session cookies are automatically deleted from the User’s device by simply closing the browser or browsing session,
- persistent cookies are stored on devices in a more or less persistent manner depending on the duration period set by the party managing them, in view of the purpose pursued.
In the descriptive list, the nature of session or permanent cookies can be deduced from the “DURATION” specification.
Finally, based on the Functioning profile and purpose pursued by the party using them, cookies can be distinguished into:
- technical cookies. These cookies are used by websites to enable the proper functioning of the minimum essential services and functionalities requested by Users from the website operators. In particular, one can identify:
- Preferential cookies, enabling information to be remembered so that the Website and Platform services can be accessed with certain characteristics that can differentiate the User’s experience based on the choices or preferences already expressed, such as, for example, language, location, what results to show when the User performs a search, pages or sections already visited, etc.
- Interaction and functionality cookies (also known as functional cookies) facilitate the effective use of the Website by each User, by personalising their browsing. As they allow the behaviour or appearance of the website to be changed based on information about the user’s device, if they are blocked the browsing experience is less functional but not compromised.
- analytical cookies. These cookies are installed to collect information on the use of the website. In particular, they are useful to statistically analyse accesses or visits to the website and to enable the owner to improve its structure, browsing logic and content. In particular, one can identify:
- Performance cookies collect data from Users to extrapolate anonymous and aggregate reports on visitors and the performance of the Website and Platform. Third-party performance cookies, allowing these parties to perform aggregate/statistical analysis of the operation and use of the Website and Platform to be provided to IUNGO, may retain the possibility of identifying the User. An example of this category are Google Analytics cookies with anonymised IP: for more information please refer to the following link.
- Measurement cookies allow us to obtain aggregate statistical information on visits and browsing habits in order to improve the usability, performance, design and accessibility of the Website and Platform. These cookies may also be used to limit the frequency with which an advertisement is offered, as well as to help measure the effectiveness of an advertising campaign.
- profiling cookies. These cookies are used by websites for profiling purposes, i.e. tracking the user’s browsing, analysing his or her behaviour for marketing purposes and creating profiles of the user’s tastes, habits or choices. This makes it possible, for example, to transmit targeted advertising messages in relation to the user’s interests and in line with the preferences expressed by the user when browsing online. In particular, one can identify:
- They are also known as targeting and advertising cookies, these are third-party cookies that allow to understand the interests and browsing and purchasing habits of Users who have given their consent, in order to tailor the advertisements shown on websites, making them more engaging and targeted. Examples of this category are Hubspot and Linkedin cookies: more information on these third-party services can be found here and here.
In the descriptive list, the nature of technical, analytical or profiling cookies can be deduced from the partitions of the list.
Purposes and legal basis of the processing
- technical cookies. Only the use of such cookies can therefore be made without consent, falling within the exemption of Art. 122, paragraph 1 of the Italian Privacy Code.
- analytical cookies. These cookies may only be used with the express consent of the user (pursuant to Art. 122 of the Privacy Code and Art. 6 par. 1(a) of the GDPR).
- profiling cookies. These cookies may be installed on the User’s device and used by website operators only with the express consent of the User (pursuant to Art. 122 of the Privacy Code and Art. 6 par. 1(a) of the GDPR).
Users will always have the possibility to refuse indiscriminately all non-technical cookies, or to express their consent in an analytical and specific manner to the use of individual categories of cookies by means of a multi-level cookie banner prepared by Iungo.
Users may change their cookie choices at any time through the Privacy Widget made available by IUNGO in the footer of the Website.