The huge number of communication channels, devices and applications has increased consumer expectations and changing values have made the Customer Journey more complex.
Increasingly well-informed buyers
New B2B buyers seek the kind of purchasing experiences that are typical of the consumer world. They are looking for advanced research, assessments and reviews, and customised products and advice. They want immediate information from suppliers and to see their products and services displayed consistently throughout all digital media and devices.
Increased collaboration between Marketing and Sales
The data and activity of these two areas, such as campaigns, budgets, results and sector etc. are in increasingly closer contact. Eliminating the barriers between these two departments is an essential step in achieving message consistency throughout different channels and attracting customer’s attention.
The solution to your needs
If it is true that an active search for alternative suppliers is an integral part of the buyer’s work and that to do it they use various online channels, for suppliers it is essential to be present where buyers run their searches so they can promote their business effectively. One of these certified channels is IUNGO. Here, your potential customers can find and contact you quickly! You can also optimise your visibility within the Community and expand your business!